Indiana University Apparel Merchandising students won both first and second place in the Educators for Socially Responsible Apparel Practices Poster Competition at the annual ITAA Conference.
First place went to Apparel Merchandising minor and Media School graduate Alexis McEnroe and Apparel Merchandising BS graduate Francesca Cara for their retailing concept of customizing jeans for multicultural millennials living in Brooklyn.
Second place went to Kelly Business School Senior Áine Mattera and Apparel Merchandising BS graduate, Caitlyn Carney. They proposed a business concept based on sustainable golfing apparel.
Sustainable retailing concepts are developed in Senior Lecturer Mary Embry's M416 Sustainable Products class. Students present their work through posters at the end of each academic year, and merchandising faculty select the most innovative and well-formed concepts, which are then selected for the ITAA contest.
Three posters were selected this year as finalists and presented at the conference in Cleveland. The contest was judged by Timberland and VF representatives.