The 2024 NRF Foundation Next Generation Scholarship finalists are:  

  • Kev Addison (Indiana University) 

  • Cali Burns (University of Missouri)  

  • Fatmata Camara (LIM College)  

  • Rosinella D’Ostilio (University of Florida) 

  • Michelle Lee (University of Notre Dame)  

The top recipient will receive a $25,000 tuition scholarship; the other four finalists will each receive a $10,000 tuition scholarship. The top recipient will be announced on stage at the NRF Foundation Honors on Jan.14 in New York City. 

The competition included a summer case study created in collaboration with Macy’s, Inc. and two interviews with assigned retailers. The finalists were chosen from 10 semifinalists who participated in video interviews with NRF staff. The final round of the competition will include interviews with the NRF Foundation Board of Directors to determine the top recipient. 

The 2024 NRF Foundation Honors will take place on Jan. 14 at the Marriott Marquis Times Square and will be co-hosted by President and CEO-Elect of Macy’s Inc. and NRF Foundation Board Chairman Tony Spring and Walmart U.S. President and CEO and NRF Board Chairman John Furner. 

Since 2014, more than $900,000 in funds have been awarded through the NRF Foundation Next Generation Scholarship. Visit for more information about NRF Foundation scholarships.  

About NRF 
The National Retail Federation passionately advocates for the people, brands, policies and ideas that help retail succeed. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $3.9 trillion to annual GDP and supporting one in four U.S. jobs — 52 million working Americans. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies.  

About NRF Foundation 
The NRF Foundation provides the skills and resources needed for life-changing careers. As NRF's nonprofit 501(c)(3), we connect people to an industry that’s a great place to start and a great place to grow. Together, we help people build better lives and stronger communities.